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Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
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Bad health is bad for business
Read more about "Bad health is bad for business"Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
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Advertising & policy10 years of Responsible Alcohol Marketing
Read more about "10 years of Responsible Alcohol Marketing"On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
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Advertising & policyAlcohol Marketing Road Test
Read more about "Alcohol Marketing Road Test"Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Advertising & policyDigital policyValue of advertisingWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Independent study shows low ad exposure to alcohol ads online
Read more about "Independent study shows low ad exposure to alcohol ads online"Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Agency remunerationAdvertising & policyWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Advertising & policyWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
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Advertising & policyAlcohol marketers seek to prevent minors from seeing alcohol ads
Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Advertising & policyHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
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Advertising & policyWebinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Advertising & policyAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours